Privacy Policy

Last updated: 1/8/2026

Introduction

WrightPlan Inc. (“WrightPlan”, “we”, “our”, or “us”) is committed to protecting the privacy and security of personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information in accordance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and Quebec’s Act respecting the protection of personal information in the private sector (Law 25).

Personal Information We Collect

We may collect the following types of personal information:

  • Contact details (name, email address, phone number, company name, job title)

  • Account and inquiry information

  • Marketing preferences and consent records

  • Website usage data (IP address, browser type, pages visited)

  • Any other information you voluntarily provide through forms or communications

We only collect personal information that is necessary for identified purposes.

How We Use Personal Information

We use personal information to:

  • Respond to inquiries and provide requested information or services

  • Deliver products, services, and customer support

  • Send marketing communications (with your express consent)

  • Improve our website, services, and marketing efforts

  • Meet legal and regulatory requirements

We do not use personal information for purposes other than those identified, unless required or permitted by law.

Consent

We collect, use, and disclose personal information with your consent, except where permitted or required by law.

  • Express consent is required for marketing communications (e.g., email newsletters).

  • Implied consent may be relied upon where the purpose is obvious and limited (e.g., responding to a request).

  • You may withdraw your consent at any time, subject to legal or contractual restrictions, by contacting us or using the unsubscribe link in our emails.

Marketing Communications (CASL)

If you opt in to receive marketing communications from WrightPlan, you may receive emails about our products, services, events, and related content.

All marketing emails include:

  • The sender’s contact information

  • A clear unsubscribe mechanism

You may unsubscribe at any time.

Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Analyze website usage and performance

  • Improve user experience

  • Support marketing and advertising efforts (e.g., analytics, retargeting)

You may control or disable cookies through your browser settings. Some features of the site may not function properly without cookies.

Third-Party Service Providers & International Transfers

We may share personal information with trusted third-party service providers who assist us in operating our business, including:

  • Customer relationship management platforms (e.g., HubSpot)

  • Analytics and advertising platforms (e.g., Google Analytics, LinkedIn)

Some service providers may store or process personal information outside of Canada, including in the United States. When personal information is transferred outside Canada, we use contractual and other safeguards to ensure it is protected in accordance with applicable privacy laws.

Retention of Personal Information

We retain personal information only for as long as necessary to fulfill the purposes identified in this Privacy Policy or as required by law. When no longer required, personal information is securely deleted or anonymized.

Safeguards

We use administrative, technical, and physical safeguards appropriate to the sensitivity of the personal information to protect it against loss, theft, unauthorized access, disclosure, copying, use, or modification.

Your Privacy Rights

Subject to applicable law, you have the right to:

  • Access your personal information

  • Request corrections to inaccurate or incomplete information

  • Withdraw consent

  • Request deletion of personal information

  • Request information about how your personal information is used or disclosed

Requests may be subject to legal limitations.

Confidentiality Incidents (Data Breaches)

In the event of a confidentiality incident involving personal information that presents a risk of serious harm, WrightPlan will notify affected individuals and the appropriate regulatory authorities as required by law and will take reasonable steps to reduce the risk of harm.

Information Collected from Children

Our services are not intended for children under the age of 13, and we do not knowingly collect personal information from children.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with the revised date.

Questions or Comments?

If you have questions or comments about this privacy policy, please contact us via any of the ways described on the contact page.

Address
WrightPlan Inc.
B3-285 Weber St N
Waterloo, ON
N2J 3H8
(519) 489-2320