Rolling out new systems is never just about the software—
it’s about the people. In this guide, we break down the most common objections field and ops teams raise when new tech is introduced—and how real companies work through them.

What You’ll Learn:

• Why objections like “we don’t have time” or “it won’t fit our process” are common—and what they’re really signaling

• How to recognize resistance early and keep momentum before rollout stalls

• What successful teams do differently during implementation

• How to respond to hesitancy, without creating more friction

• Ways to build buy-in from your crew, superusers, and frontline leads

Who It’s For:

• Operations managers leading new system rollouts

• Project or dispatch leads building internal buy-in

• Business leaders trying to avoid another failed launch

• Anyone responsible for onboarding field-heavy teams onto new tools